Friday, March 11, 2011

"Blah, blah, blah, Law Firm Name.....blah, blah."

General Counsel for Wolverine tells Amlaw Daily what I have always felt about generic law firm marketing, most firms are "throwing content into the wind."  No law firm does everything, but all law firms are afraid to tell you what they don't do.  As a result, potential clients get the Pretty Woman response , cited in the article, when Richard Gere asks Julia Roberts, "what is your name?" and she replies, "what would you like it to be."

And this General Counsel's use of a hooker metaphor to describe the big law firms is not lost on me, either.

So, to be clear, I don't do domestic, family law, or criminal work.  When a  promise must be enforced in court, or you are accused of breaking a  promise in court- call me.